Final JAPAN Fes of 2023

JAPAN Fes

Saturday, October 28 from 10:00 a.m. until 6:00 p.m.

East Village – Astor Place (Broadway and Lafayette Street)

Admission: Free

The final JAPAN Fes of the year is tomorrow, October 28. More than 60 Japanese vendors will provide most delicious Japanese street fair experience in New York. JAPAN Fes is also welcoming two special vendors from Japan. One is from Hokkaido and will serve a luxurious kaisen-don (seafood bowl); the other is a traditional kokeshi doll maker from Fukushima. Don’t miss this one-day-only opportunity!

As usual, you’ll be able to purchase fluffy takoyaki, award-winning ramen, savory okonomiyaki, and more amazing Japanese treats!

Select Vendors

• The Boiis Co. – Mochi-filled desserts

• Catmint Wheel Cake – Imagawayaki (Taiwanese dessert influenced by Japan)

• C Bao – Teriyaki chicken buns

• Exciting Manga – Vandel Marchen

• Japanklyn – Clothing inspired by the cultures of Japan and Brooklyn

• J-Spec Wagyu Dining – Wagyu Philly cheesesteak

• Kare Girls – Grilled pork onigiri

• Karls Balls – Takoyaki

• Kuu – Ikayaki (grilled squid)

• the last call - Yakitori

• Mao’s Bao – Takoyaki bao

• Menya Jiro – Kagoshima tonkotsu ramen

• Mingei Japan – Vintage kimono

• MoCA – Sushi hand roll

• moqi – Mochi-infused treats

• mumu bath shop – Cherry blossom candle

• Nakamura NYC – BBQ chashu bowl

• Oconomi – Okonomiyaki

• Odango Masa – Dango (mochi balls on a skewer)

• Ombrato – Craftworks from Japan

• Onigiri Town - Onigiri

• Takosan Yakisoba – Yakisoba

• Tang Hulu – Ichigo ame (strawberry candy on a stick)

• Toribien – Karaage

• Twisted Potato – Wasabi-flavored potato on a stick

• wuhao newyork Tenugui Art – Japanese tenugui and furoshiki

• Yakitori Tatsu – Yakitori meat and vegetable skewers

For the full list of vendors and more details, please visit JAPAN Fes’s website.

JAPAN FES TO HOST RAMEN CONTEST

JAPAN Fes x New York Ramen Contest

Saturday, October 7 from 10:00 a.m. until 6:00 p.m.
East Village – 4th Avenue from 9th to 11th Streets

Sunday, October 8 from 10:00 a.m. until 6:00 p.m.
Upper West Side – Broadway between 75th to 77th Streets

Admission: Free

The street fair season is winding down, and this weekend brings the two of the final three JAPAN Fes events, which will feature a ramen contest. Six ramen chefs, including last year’s champion, have created special dishes for this contest and will battle it out for votes from the crowd to see who will be crowned the World Ramen King.

Participating Ramen Chefs

Of the chefs, five are from Japan, and one is from New York.

• Menya Tyson – Hakata-style Aburi Niku Tyson Ramen

• Menya Ultra – Tonkotsu Shoyu Ramen

• Naruto Ramen – The lone participant from New York offers reMix Ramen, a fusion of Southern American Creole cuisine with Japan's perfect comfort food

• Onisoba Fujiya – Last year’s champion is returning with their Premium Lobster Miso Ramen

• Ramen Chicken Yaro – Chicken in Thick Broth and Japanese Dashi

• Shibasakitei – Shio-Soba with Japanese Pepper

Ramen will be the star this weekend, but there will be plenty of vendors offering a full range of the best Japanese street food, from okonomiyaki to yakitori to karaage and more.

For full details on each vendor, please visit JAPAN Fes’s website and Facebook page.

Remaining JAPAN Fes Schedule

• October 7 in East Village – Ramen Contest

• October 8 in Upper West Side – Ramen Contest

• October 28 in East Village

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JAPAN Fes Returns to Midtown West

JAPAN Fes

Saturday, June 10 from 10:00 a.m. until 6:00 p.m.

Midtown West – 8th Avenue between 50th and 51st Streets

Admission: Free

There will be tons of drool-worthy Japanese food at JAPAN Fes on Saturday June 10 at Midtown West! Alongside the remarkable assortment of vendors such as Oconomi, Karl’s Balls, and Menya Jiro, JAPAN Fes welcomes the globally acclaimed Taiwanese bubble tea brand Tiger Sugar. Featured in Thrillist, Food Insider, Eater, and Cosmopolitan, Tiger Sugar will have an exclusive, one-day-only strawberry matcha latte available for JAPAN Fes attendees.

Savor fluffy okonomiyaki, slurp up flavorful ramen, indulge in matcha- and mochi-filled sweets, and satisfy your delicious Japanese cravings all in one place. Make sure to be hungry when you get there!

For full details on each vendor, please visit JAPAN Fes’s website and Facebook page.

Stamp Card

It wouldn’t be a true Japanese festival without a stamp rally! This year, JAPAN Fes introduced its new digital stamp card for attendees.

How It Works

Get the Stamp Card
Download the free JAPAN Fes Digital Card to your phone through their website or visit the JAPAN Fes tent on the day of a street fair to scan the QR code. You can conveniently store the card in your phone’s wallet.

Collect Stamps
Each time you attend an event, stop by the JAPAN Fes tent and receive one stamp.

Receive Rewards
Once you reach 5, 10, 15 and 20 stamps, you'll have the option to get rewards.

5 stamps = Original Merchandise

10 stamps = Original Merchandise

15 stamps = VIP (first pass) to skip the lines for your favorite foods

20 stamps = Become an official JAPAN Fes ambassador

Remaining JAPAN Fes Schedule 

• June 10 in Midtown West

• June 17 in East Village

• June 18 in Park Slope, Brooklyn

• July 2 in Astoria

• July 15 in Chelsea

• August 26 in East Village

• August 27 in East Village

• September 9 in Upper East Side

• September 16 in Chelsea – Konamon Contest

• September 17 in Chelsea – Konamon Contest

• October 7 in East Village – Ramen Contest

• October 8 in Upper West Side – Ramen Contest

• October 28 in East Village

Enter the “May is Japan Month” Social Media Contest

JAPAN Fes is presenting a social media contest celebrating Japanese regional cuisine. Now through May 31, Japanophiles are encouraged to visit participating Japanese restaurants, order from their JAPAN MONTH Menu, take a photo, and share it on social media using the hashtag #mayisjapanmonth. A total of three contest winners each will receive a pair of round-trip air tickets to Japan in JAL miles, courtesy of Japan Airlines (JAL)! A selection committee consisting of representatives from JAL, the Consulate-General of Japan, and JETRO will select the winners. One winner will be selected for each of the three designated travel destinations: Sapporo, Itami, and Fukuoka.

How to Enter

Step 1: Imagine Your Destination

Japan is divided into eight regions: Hokkaido, Tohoku, Kanto, Chubu, Kinki, Chugoku, Shikoku, Kyushu, and Okinawa. However, for this contest, the organizers re-divided the country into three areas.

Area 1: Hokkaido | Tohoku | Kanto       Destination: Sapporo

Area 2: Kinki | Chubu |Chugoku             Destination: Itami

Area 3: Shikoku | Kyushu |Okinawa      Destination: Fukuoka

The 20 participating restaurants are offering cuisine representing each of these areas.

Step 2: Select a Cuisine and a Restaurant

Choose the cuisine according to the destination you want to visit or the destination according to the cuisine you want to eat. For example, if you want to go to Sapporo, visit that restaurants that are offering cuisine from Area 1: Hokkaido | Tohoku | Kanto.

Step 3: Visit and Order

Visit one or more of the 20 participating restaurants and order your meal. Your order must include the specific dish on the restaurant’s JAPAN MONTH menu.

Participating Restaurants and JAPAN MONTH Dishes

Area 1: Hokkaido | Tohoku | Kanto

Hokkaido

BentOn

BentOn – 156 E. 45th Street
Sanpei-Style Fish and Vegetable Soup
A popular soup from Hokkaido, this sanpeijiru features salmon and a variety of root vegetables cooked in a fish-and-kombu broth and miso paste. You’ll enjoy this healthy and substantial soup!

J-spec

J-spec Wagyu Dining – 239 E. 5th Street
A5 Wagyu Steak Flight from Hokkaido
J-spec’s popular Wagyu Steak Flight features three different types of steak, such as beef striploin, filet mignon, and ribeye.

Naruto Ramen

Naruto Ramen – 2634 Broadway
Salmon Butter Onigiri
In Hokkaido, rice balls are grilled with butter. These rice balls are mixed with salmon flakes, bonito flakes, and soy sauce. The scent of butter and fragrantly burnt soy sauce is irresistible!

Tohoku (Aomori, Iwate, Miyagi, Akita, Yamagata, and Fukushima)

J’s Kitchen

J’s Kitchen New York – 261 1st Avenue
Beef Tongue SENRI
Chef Sumimura makes beef tongue from Sendai even more delicious by using special techniques that maximize the meat’s original flavor.

Sushi Tsushima

Sushi Tsushima – 210 E. 44th Street
Clams Ramen
Shijimi Ramen is representative of Aomori Prefecture. Instead of Shijimi clams, which are hard to find in New York City, this Only-in-NYC Clams Ramen substitutes local clams. Dinner service only.

Kanto (Ibaraki, Tochigi, Gunma, Saitama, Chiba, Tokyo, and Kanagawa)

Nakamura

Nakamura NYC – 172 Delancey Street
Tokyo Tsukemen
A double portion of chewy noodles topped with chashu pork, menma, and spinach comes an umami-rich pork-and-fish-based sauce spiked with yuzu for dipping.

Hasaki

Hasaki – 210 E. 9th Street
Battera (Pressed Mackerel Sushi)
Ibaraki Prefecture's specialty, battera is an authentic Japanese pressed-style sushi.

Area 2: Kinki | Chubu |Chugoku

Chubu (Niigata, Toyama, Ishikawa, Fukui, Yamanashi, Nagano, Gifu, Shizuoka, and Aichi)

Sobaya

Sobaya – 229 E. 9th Street
Ten Zaru
Sobaya’s soba is proudly handmade from scratch every day by chefs who have mastered the craft of soba-making.

Wasan Brooklyn

Wasan Brooklyn – 440 Bergen Street, Brooklyn
Chicken Misokatsu Bun
This misokatsu dish uses hatcho miso an umami-rich paste from Nagoya, Aichi Prefecture. Wasan is putting their chicken misokatsu in a steamed bun, which is popular in New York.

Ootoya

Ootoya – 8 W. 18th Street
Kamo Jibuni Nabe
A traditional Japanese dish that originated in Ishikawa Prefecture, this kamo jibuni nabe includes slices of duck, leek, and mushrooms cooked in Ootoya’s original soy sauce-based broth.

Kinki (Mie, Shiga, Kyoto, Osaka, Hyogo, Nara, and Wakayama)

Cha-An

Cha-An – 230 E. 9th Street, 2nd Floor
Cha-An Original Matcha Tiramisu
A classic Cha-an original menu item that incorporates Japanese ingredients into Western-style confectionery, this tiramisu contains Japanese sake, red bean paste, and creamy mascarpone with matcha. The sponge is moistened with sake and is not too sweet. The secret of its popularity over the years is the perfect balance between the sponge, cream, and the amount of azuki (red bean) paste.

Saito

Saito – 72 Kenmare Street
Doteni Wagyu Beef Stew
Respresentative of Osaka downtown soul food, this stew contains wagyu, offal, vegetables, miso, and soy sauce.

Chugoku (Tottori, Shimane, Okayama, Hiroshima, and Yamaguchi)

Sakagura

Sakagura – 211 E. 43rd Street, B1
Fried Oyster with Shishito Pepper
The oyster is one of Hiroshima Prefecture's specialties. Sakagura serves this dish with wasabi-soy sea salt, vegetable sauce, and tartare sauce. Established in 1996, Sakagura has been a pioneer in introducing New Yorkers to the world of sake, so pair your fried oyster with one of more than 260 kinds of carefully selected sakes.

Sushi Ann

Sushi Ann – 38 E. 51st Street
Spring Madai from Hiroshima with Mizuna Green Salad
Seasonal sea bream from Hiroshima, Japanese mustard greens, red onion, and kaiware sprouts with Irizake and olive oil dressing and ichiban dashi gelée make up Sushi Ann’s dish. Dinner service only.

Area 3: Shikoku | Kyushu | Okinawa

Shikoku (Tokushima, Kagawa, Ehime, and Kochi)

Mt. Fuji

Mt. Fuji Japanese Steakhouse – 296 Old Route 17, Hillburn, NY
Y’s Mojito
Mt. Fuji’s original Y’s Mojito is based on yuzu sake from Kochi Prefecture and mixed with Pavan, St. Germain, fresh mint, fresh lime, and a splash of champagne.

Restaurant Nippon

Restaurant Nippon – 155 E. 52nd Street
Nabeyaki Sanuki Udon
Sanuki udon is a specialty of Kochi Prefecture. This nabeyaki is served with shrimp tempura, egg, shiitake mushroom, and fish cake.

Kyushu (Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, and Kagoshima)

Donburiya

Donburiya – 253 W. 55th Street
Nagasaki Sara-Udon Kata Yakisoba
A regional dish of Nagasaki Prefecture, this champon is a mixture of seafood and vegetables with sauce over fried noodles.

Momokawa

Momokawa – 1466 1st Avenue
Miyazaki Wagyu Beef Sukiyaki
Momokawa serves A5 Miyazaki wagyu beef ribeye from one of the best ranchers in Miyazaki Prefecture. Prepared in traditional sukiyaki sauce, warishita, in an iron pan, the meat melts in your mouth with exquisite flavor, texture, and tenderness.

Inase

Inase Restaurant – 1586 1st Avenue
Miyazaki Chicken Namban
Inase’s Miyazaki chicken namban is made with deep-fried chicken marinated in sweet vinegar sauce and tartar sauce.

Ajisen Ramen

Ajisen Ramen – 14 Mott Street
Kumamoto Tonkotsu Ramen
This original tonkotsu ramen is topped with pork chashu, beansprouts, and scallions.

Step 4: Take a Photo and Post to Social Media

The theme of the contest is We Love Japanese Food.

Post a picture of yourself enjoying the meal or a picture of a delicious-looking dish on Facebook, Instagram, or Twitter using the hashtag #mayisjapanmonth. Express your love for Japanese food with your caption. Judges are looking for photos and captions that convey a love for Japanese food and culture.

The photo must show a specific dish from the JAPAN MONTH menu, but it does not have to be the only dish. It is also possible to order other dishes to make the photo more colorful; however, the number and amount of food ordered will not affect the selection process. Please make sure that your account setting is open, not private, so the contest organizers can see your post. Videos will not be considered.

Step 5: Scan the QR Code

After posting your photo, scan the QR code located in the restaurant and enter the required information. You must do both—post to social media and submit the entry form—for your participation in the contest to be valid.

To view full contest rules, please visit JAPAN Fes’s website.

Celebrate NYC-Japan Friendship at 2nd Annual Japan Parade

Japan Parade

Saturday, May 13 from 1:00 p.m. until 5:00 p.m.

Central Park West from 81st Street to 67th Street

Admission: Free

The second annual Japan Parade in New York City will be held on Saturday, May 13, beginning at 1:00 p.m. Starting on Central Park West at West 81st Street and traveling south to West 67th Street, the parade will celebrate, express, and bring awareness of the friendship between New York City and Japan with a thank you from the Japanese community. Olympic Gold Medalist Kristi Yamaguchi will be the Parade’s Grand Marshal. Former NY1 reporter Sandra Endo, current news correspondent on KTVV Los Angeles, Fox 11 News, and a feature reporter for Good Day LA, will serve as Emcee.

Official Japan Parade poster by art contest winner Gary Bitsicas

This year’s Japan Parade will feature a live performance by the cast of The 2.5-Dimensional show from Japan, “Live Spectacle ‘NARUTO.’” NARUTO is one of the most internationally recognized and popular manga series of all time. The franchise has sold more than 250 million copies worldwide to date. Written and illustrated by creator Masashi Kishimoto, NARUTO was first published in Shueisha’s magazine Weekly Shonen Jump in 1999, where it was serialized and ran for 15 years.

ⒸMasashi Kishimoto, Scott/SHUEISHA/Live Spectacle “NARUTO” Production Committee 2022

JAPAN Fes at Japan Parade

Concurrently with the Japan Parade, the Japan Street Fair will be held on W. 72nd Street, between Central Park West and Columbus Avenue.

The Japan Street Fair will feature tents offering entertaining and educational cultural activities including calligraphy, water balloon yo-yo fishing, origami, photo opportunities, and a giveaway. In collaboration with JAPAN Fes, one of the largest organizers of Japanese food festivals in the world, hosting more than 20 Japanese food fair events a year in New York City, the Street Fair will also feature about 20 tents serving authentic Japanese food. The latest information on Japan’s many tourist destinations will be made available at other tents, and as with last year, there will also be a tent where visitors can donate to charitable causes that support victims of the ongoing war in Ukraine and the recent earthquake in Turkey and Syria. The Japan Street Fair is your chance to experience a Japanese festival, or matsuri, unlike any other.

“I am truly honored to act as Grand Marshal for this year’s Japan Parade. My Japanese heritage is something I’m proud of and I’m happy to celebrate the goodwill of our relationship with Japan and the engagement and solidarity with the Japanese American community.”

—Kristi Yamaguchi

Participating groups include Anime NYC, COBU (Drum), Harlem Japanese Gospel Choir, International Karate Organization Kyokushinkaikan, The Japanese Folk Dance of NY, Katsura Sunshine (Rakugo Comedian), Midori & Friends (Music Education Group), Soh Daiko (Drum), TATE Hatoryu NY (Sword Fighting), Yosakoi Dance Project 10tecomai, Young People's Chorus of NYC, and many more.

The Diamond Sponsors of this year’s Japan Parade (as of April 5) include All Nippon Airways Co., Ltd., Hisamitsu America, Inc., Japan Airlines Co., Ltd., and Sumitomo Mitsui Trust Bank, Limited. The Platinum Sponsors include ITOCHU International Inc., Marubeni America Corporation, Mitsubishi Corporation (Americas), Mitsui & Co. (U.S.A.), Inc., Nomura America Foundation, Sumitomo Corporation of Americas Foundation, and Tokio Marine America.

Photo Credit: AP

"The Japan Parade is a huge 'Arigato!' from the Japanese community to New York City," says Honorary Chairman, Ambassador Mikio Mori, the Consul General of Japan in New York. "It will be the second annual celebration of Japanese culture and the many vibrant connections between Japan and this great city. We plan to outdo the inaugural parade in terms of marchers, contents, and food tents all highlighting the uniqueness of Japan, while also solidifying with Asian communities during AAPI Heritage Month. We hope that these festivities bring the Japanese and all of New York City even closer together, adding to our friendship for generations to come.”

“After the huge success of last year’s inaugural Parade, we are very excited to be back in New York City for our second year, demonstrating the diversity and pride of the Japanese community,” said Japan Parade Executive Producer Kumiko Yoshii. “Last year, we had a crowd of over 20,000 with approximately 2,400 participants, marching down Central Park West. We look forward to building on this success and showcasing more groups from New York and Japan. We especially want to thank our sponsors and supporters, without whom this event would not be possible.”

“The Japan Parade’s utmost goal is to be a foundation to forge new connections, and to be an inspiration to strengthen existing relations between Japan and the United States, as well as between the Japanese American community and the people of New York City,” said Japan Day Chairman of the Board of Directors, Daisuke Ugaeri, who represents the notable Japanese and Japanese American companies that make up the Japan Day Inc. Board of Directors. “To that end, I am humbled and empowered by the invaluable support of our sponsors, the trust placed in us by our parade participants, and the tireless efforts of our staff and volunteers who all truly believe in the good our event is capable of achieving. It is my greatest hope that all who visit, experience, and immerse themselves in Japan Parade 2023 will not only enjoy themselves to the fullest, but also walk away with a newly cultivated or renewed appreciation of the unique wonder and beauty of Japanese culture.”

Go early to enjoy the street fair and grab a spot along the parade route. Enjoy a full day of Japanese culture at Japan Parade! For more information, please visit Japan Parade’s website.

About Kristi Yamaguchi

Kristi Yamaguchi captured the gold medal in figure skating at the 1992 Winter Olympics in Albertville, France. She is also a two-time World Champion and US National Champion. Yamaguchi is a member of the US Figure Skating Hall of Fame, the World Figure Skating Hall of Fame, and the US Olympic Hall of Fame. She recently received the USOPC Jesse Owens Olympic Spirit Award for “serving as a powerful force for good in society.”

Following a long and successful career in professional figure skating, which included ten years of touring with Stars On Ice, Yamaguchi took to the dance floor to win the mirror ball trophy with partner Mark Ballas in season six of the popular TV show Dancing With The Stars.

In 1996, she founded Kristi Yamaguchi’s Always Dream, whose mission is to give children from low-income families access to high-quality books in the home environment. The organization aims to close the opportunity gap and digital divide with an innovative, family engagement literacy program. For her work with her Always Dream organization, Yamaguchi received the 2019 Heisman Humanitarian Award.

In 2012, Yamaguchi added New York Times Best-Selling author to her list of achievements by introducing her first children’s picture book, Dream Big, Little Pig!, and then following up with It’s a Big World, Little Pig! and Cara’s Kindness. Kristi resides in the San Francisco Bay Area with her husband, two-time US Olympian and Stanley Cup Champion, Bret Hedican, and their daughters, Keara and Emma.

About Sandra Endo

Sandra Endo is a television news correspondent on KTTV Los Angeles, Fox 11 News. Endo covers breaking news in feature reports for a Good Day LA. Prior to moving back to her hometown of Los Angeles, Endo spent most of her career on the East Coast a political reporter, host, and anchor for NY1. She covered a wide array of campaigns, the transit strike of 2005, and the terrorist attacks of September 11, 2001. Later, as a Washington, DC-based reporter for CNN, Endo’s stories appeared on primetime shows such as AC 360 with Anderson Cooper. She reported on the devastating tsunami and earthquake that struck Japan in 2011, as well as the international conflicts in Egypt and the US involvement in Libya.

Endo is a second-generation Japanese American whose grandfather was interned during WWII. She believes it is important to teach her two young children their cultural heritage to keep traditions alive and to learn from the past.

About Japan Day

Japan Day Inc., a 501(c)(3) non-profit organization, is the primary organizer of the Japan Day @ Central Park festivals since 2007 and of the Japan Parade and the Japan Street Fair since 2022. Japan Day Inc.’s activities are made possible by the support of the local leading Japanese American companies that compose Japan Day Inc.’s Board of Directors; the Consulate General of Japan in New York; and all the individuals, organizations, and companies that sponsor, donate, or volunteer and be a part of this great celebration.

JAPAN Fes

Saturday, April 1 from 10:00 a.m. until 6:00 p.m.

Upper West Side near Columbia University, on Broadway between 115th and 116th Streets

Admission: Free

After kicking off their 2023 street fair schedule on March 26, JAPAN Fes continues this Saturday, April 1.

The Japanese food festival loved by 250,000 people, JAPAN Fes will produce 20 events throughout New York City this year, their most ever. In total, JAPAN Fes will feature more than 750 vendors, including vendors from Japan as well as around the US.

This Saturday, along with popular Japanese street food such as crusty takoyaki, savory yakisoba, fluffy okonomiyaki, and juicy karaage, many JAPAN Fes vendors will feature cherry blossom-themed products. Celebrate the season with sakura-favored crepes and cherry blossom cheese toast!

To discover more about spring in Japan, JAPAN Fes will also have cherry blossom items such as beautiful kimono or stylish cherry blossom-designed hats. For more information, please visit JAPAN Fes’s website and Facebook page.

Remaining JAPAN Fes Schedule

• April 15 in Chelsea

• April 29 in Chelsea – Ramen Contest

• April 30 in Astoria – Ramen Contest

• May 20 in NoMad

• May 21 in Park Slope

• June 4 in Midtown West

• June 17 in East Village

• June 18 in Park Slope

• July 2 in Astoria

• July 15 in Chelsea

• August 26 in East Village

• August 27 in East Village

• September 9 in Upper East Side

• September 16 in Chelsea – Konamon Contest

• September 17 in Chelsea – Konamon Contest

• October 7 in East Village – Ramen Contest

• October 8 in Upper West Side – Ramen Contest

• October 28 in East Village