Celebrate NYC-Japan Friendship at 2nd Annual Japan Parade
Japan Parade
Saturday, May 13 from 1:00 p.m. until 5:00 p.m.
Central Park West from 81st Street to 67th Street
Admission: Free
The second annual Japan Parade in New York City will be held on Saturday, May 13, beginning at 1:00 p.m. Starting on Central Park West at West 81st Street and traveling south to West 67th Street, the parade will celebrate, express, and bring awareness of the friendship between New York City and Japan with a thank you from the Japanese community. Olympic Gold Medalist Kristi Yamaguchi will be the Parade’s Grand Marshal. Former NY1 reporter Sandra Endo, current news correspondent on KTVV Los Angeles, Fox 11 News, and a feature reporter for Good Day LA, will serve as Emcee.
This year’s Japan Parade will feature a live performance by the cast of The 2.5-Dimensional show from Japan, “Live Spectacle ‘NARUTO.’” NARUTO is one of the most internationally recognized and popular manga series of all time. The franchise has sold more than 250 million copies worldwide to date. Written and illustrated by creator Masashi Kishimoto, NARUTO was first published in Shueisha’s magazine Weekly Shonen Jump in 1999, where it was serialized and ran for 15 years.
JAPAN Fes at Japan Parade
Concurrently with the Japan Parade, the Japan Street Fair will be held on W. 72nd Street, between Central Park West and Columbus Avenue.
The Japan Street Fair will feature tents offering entertaining and educational cultural activities including calligraphy, water balloon yo-yo fishing, origami, photo opportunities, and a giveaway. In collaboration with JAPAN Fes, one of the largest organizers of Japanese food festivals in the world, hosting more than 20 Japanese food fair events a year in New York City, the Street Fair will also feature about 20 tents serving authentic Japanese food. The latest information on Japan’s many tourist destinations will be made available at other tents, and as with last year, there will also be a tent where visitors can donate to charitable causes that support victims of the ongoing war in Ukraine and the recent earthquake in Turkey and Syria. The Japan Street Fair is your chance to experience a Japanese festival, or matsuri, unlike any other.
“I am truly honored to act as Grand Marshal for this year’s Japan Parade. My Japanese heritage is something I’m proud of and I’m happy to celebrate the goodwill of our relationship with Japan and the engagement and solidarity with the Japanese American community.”
—Kristi Yamaguchi
Participating groups include Anime NYC, COBU (Drum), Harlem Japanese Gospel Choir, International Karate Organization Kyokushinkaikan, The Japanese Folk Dance of NY, Katsura Sunshine (Rakugo Comedian), Midori & Friends (Music Education Group), Soh Daiko (Drum), TATE Hatoryu NY (Sword Fighting), Yosakoi Dance Project 10tecomai, Young People's Chorus of NYC, and many more.
The Diamond Sponsors of this year’s Japan Parade (as of April 5) include All Nippon Airways Co., Ltd., Hisamitsu America, Inc., Japan Airlines Co., Ltd., and Sumitomo Mitsui Trust Bank, Limited. The Platinum Sponsors include ITOCHU International Inc., Marubeni America Corporation, Mitsubishi Corporation (Americas), Mitsui & Co. (U.S.A.), Inc., Nomura America Foundation, Sumitomo Corporation of Americas Foundation, and Tokio Marine America.
"The Japan Parade is a huge 'Arigato!' from the Japanese community to New York City," says Honorary Chairman, Ambassador Mikio Mori, the Consul General of Japan in New York. "It will be the second annual celebration of Japanese culture and the many vibrant connections between Japan and this great city. We plan to outdo the inaugural parade in terms of marchers, contents, and food tents all highlighting the uniqueness of Japan, while also solidifying with Asian communities during AAPI Heritage Month. We hope that these festivities bring the Japanese and all of New York City even closer together, adding to our friendship for generations to come.”
“After the huge success of last year’s inaugural Parade, we are very excited to be back in New York City for our second year, demonstrating the diversity and pride of the Japanese community,” said Japan Parade Executive Producer Kumiko Yoshii. “Last year, we had a crowd of over 20,000 with approximately 2,400 participants, marching down Central Park West. We look forward to building on this success and showcasing more groups from New York and Japan. We especially want to thank our sponsors and supporters, without whom this event would not be possible.”
“The Japan Parade’s utmost goal is to be a foundation to forge new connections, and to be an inspiration to strengthen existing relations between Japan and the United States, as well as between the Japanese American community and the people of New York City,” said Japan Day Chairman of the Board of Directors, Daisuke Ugaeri, who represents the notable Japanese and Japanese American companies that make up the Japan Day Inc. Board of Directors. “To that end, I am humbled and empowered by the invaluable support of our sponsors, the trust placed in us by our parade participants, and the tireless efforts of our staff and volunteers who all truly believe in the good our event is capable of achieving. It is my greatest hope that all who visit, experience, and immerse themselves in Japan Parade 2023 will not only enjoy themselves to the fullest, but also walk away with a newly cultivated or renewed appreciation of the unique wonder and beauty of Japanese culture.”
Go early to enjoy the street fair and grab a spot along the parade route. Enjoy a full day of Japanese culture at Japan Parade! For more information, please visit Japan Parade’s website.
About Sandra Endo
Sandra Endo is a television news correspondent on KTTV Los Angeles, Fox 11 News. Endo covers breaking news in feature reports for a Good Day LA. Prior to moving back to her hometown of Los Angeles, Endo spent most of her career on the East Coast a political reporter, host, and anchor for NY1. She covered a wide array of campaigns, the transit strike of 2005, and the terrorist attacks of September 11, 2001. Later, as a Washington, DC-based reporter for CNN, Endo’s stories appeared on primetime shows such as AC 360 with Anderson Cooper. She reported on the devastating tsunami and earthquake that struck Japan in 2011, as well as the international conflicts in Egypt and the US involvement in Libya.
Endo is a second-generation Japanese American whose grandfather was interned during WWII. She believes it is important to teach her two young children their cultural heritage to keep traditions alive and to learn from the past.
About Japan Day
Japan Day Inc., a 501(c)(3) non-profit organization, is the primary organizer of the Japan Day @ Central Park festivals since 2007 and of the Japan Parade and the Japan Street Fair since 2022. Japan Day Inc.’s activities are made possible by the support of the local leading Japanese American companies that compose Japan Day Inc.’s Board of Directors; the Consulate General of Japan in New York; and all the individuals, organizations, and companies that sponsor, donate, or volunteer and be a part of this great celebration.