JapanCulture•NYC’s Holiday Gift Guide
Reported and compiled by JapanCulture•NYC’s Fashion Editor Jen Green
JapanCulture•NYC’s 2024 Holiday Gift Guide is here with a round-up of all-Japanese holiday markets or pop-up shopping events this December. This curated list will help you find that special gift while supporting local businesses or vendors in a one-stop-shopping situation.
Bin Bin Sake Holiday Market
29 Norman Avenue, Brooklyn
Sunday, December 8 from 11:00 a.m. until 3:00 p.m.
The first market this season is Bin Bin Sake’s third annual holiday market this Sunday, December 8. Holiday gifts, Japanese crafts, and delicious treats by local artists and vendors will be available for sale. There’s four six for’s jewelry, home goods like Wuhao’s tenugui and Towka’s candles, and art prints from illustrator Megan Troung, plus much more. For the foodies on your shopping list, there are some tasty gifts such as MiMAKi’s premium umeboshi sour pickled plums and fresh onigiri from HIBINO day by day.
For a full list of vendors, please see Bin Bin’s Instagram post here. In addition, there will be bottle engraving and Bin Bin merchandise, perfect for that sake lover in your life. As you shop, be sure to participate in the free sake tasting!
Niji Holiday Market
Japan Village – 934 3rd Avenue, Brooklyn (2nd floor)
Saturday, December 14 and Sunday, December 15 from Noon until 6:00 p.m.
Niji Japanese makers market is back at Japan Village for their holiday shopping event. Explore unique creations from more than 20 Japanese craft vendors for the ultimate gifts this season. Jewelry offerings range from Pucci Ropa’s handmade metal pieces to Rockin’ Wasabi’s origami jewelry and chocolateclayyy’s sculpted earrings. For home goods gifts, vendors such as HANATURAL will be selling handmade Japanese-inspired soaps along with pottery by some local potters like Namiko Kato and Hiroko Yokotagawa. Kawaii-style gifts will be available from HikariwoSagasu, Boy Oh Boy Co., and Tharaphy NY. For a full list of vendors, please see Niji’s Instagram post here.
A Night with the Makers: Holiday Edition
The Makers Guild – 51 35th Street, Brooklyn (2nd floor)
Saturday, December 7, Saturday, December 14, and Saturday, December 21 from 4:00 p.m. until 7:00 p.m.
The Makers Guild is hosting a holiday shopping series every Saturday until Christmas. It’s not just shopping; it’s an experience with live music, complimentary drinks, tastings, gift guides, and other activities. Of the participating shops, four of them are Japanese women-owned businesses that you need to be sure to check out:
n+a jewelry was established in 2007 by Japanese sisters Noriko and Akiko Sugawara from Yokohama, Japan. Pulling inspiration from both the city and nature, while combining it their unique perspectives and Japanese sensibilities, the sisters create original and timeless designs.
Tadiama bakery has been a staple at The Makers Guild with a fan following and long lines for their delicious baked goods and intricate, beautifully garnished beverages. But it’s more than a bakery; it’s a quaint Japanese gift shop, too. With items like candles, stationery, and home décor that owner, Ayaka Ando, sources on her trips back home to Japan, you can pick up a gift for someone while you treat yourself to one of those coveted Tadiama pastries.
On December 14 Tadiama is hosting a fine coffee pop-up featuring 95RPM Coffee Roaster, serving hand-brewed coffee from this Brooklyn based micro-roaster.
IPPIN PROJECT is collective of Japanese artisans’ products that are handcrafted using traditional Japanese techniques to create high quality designs. The products they carry are not mass-produced in Japan; they are made from limited materials by skilled artisans. IPPIN PROJECT also produces custom-made furniture using traditional Japanese materials with a contemporary twist. From pottery to kitchenware and home decor to jewelry, IPPIN PROJECT offers many options for the ultimate gift.
KAJIHA’s owner Sonoko Kaneko uses natural resources to create botanical arrangements, objects, preserves, and natural-scent products in her Brooklyn studio, which is connected to IPPIN PROJECT.
Outside the hours of A Night with the Makers, KAJIHA also offers workshops where you can create your own unique gift. Spots are limited as the workshops are done in small groups for one-on-one attention with the instructor. Please check out the schedule here and consider giving a gift you’ve made yourself.
TEN TEN NYC Presents: Kawaii Holiday
Ideal Glass Studios – 9 West 8th Street, New York
Saturday, December 14 and Sunday, December 15
Ticketed time slots: December 14 at 1:00 p.m. and 5:30 p.m.; December 15 at 10:00 a.m.
TEN TEN NYC is hosting THE kawaii event of the holiday season in NYC, and it’s so much more than a holiday market. Join them for a two-day celebration of Japanese “kawaii” culture that includes music, art, performance, workshops, and a market of local vendors. Immersive installations by local artists offer the perfect backdrop while the kawaii fashion challenge is a great chance to show off your festive kawaii holiday looks.
Sebastian Masuda, Godfather of Kawaii, is hosting a workshop on Saturday, December 14 as well as bringing items from his iconic Harajuku shop 6%DOKIDOKI for their first NYC pop-up! Saturday’s workshop is your chance to make a custom 12-inch teddy bear with decora materials provided by Sebastian Masuda Studio Tokyo. Tickets to this limited-seat experience also include VIP perks such as a lecture by Masuda and a photoshoot opportunity.
Other artists and designers participating in the market are Breanna Watson with various accessories featuring her illustrations, Harrison Scott with his iconic bags, Shampooty with one-of-a-kind collectibles that evoke childhood nostalgia in a cheeky way, and many more!
Come out to this Kawaii Holiday Wonderland to get festively creative, have fun, and get some shopping done.
But Wait, There’s More . . .
In addition to these holiday markets, here are two more opportunities to secure a Japanese gift this season at these month-long shopping events:
YAMMA Holiday POP UP
CIBONE 50 Norman Avenue, Brooklyn
Now through Sunday, January 5, 2025
Every day from 11:00 a.m. until 8:00 p.m. (Closed every third Tuesday)
Curated by YAMMA brand director Nana Yamasaki and hosted at CIBONE in Greenpoint, this holiday pop-up features brands Yammakko, HARAPPA, Yammaman. Known for genderless and timeless pieces made from traditional Japanese cotton Aizu Momen, YAMMA brand’s styles boast clean lines and colorful combinations. Aizu Momen is durable cotton made by using a traditional craft techniques that have been preserved in old Aizu region in Fukushima Prefecture.
Niji Japanese Seasonal Shop
Tangram Flushing 133-33 39th Avenue, Flushing
Saturdays and Sundays in December from Noon until 6:00 p.m.
A second Niji market is set up all month long at Tangram in Flushing, Queens. Items range from fresh fruit from Japan to accessories, pottery, soaps, stickers, and more! HANATURAL will also sell their handmade Japanese-inspired soaps here. Bun’s Blooms brings her joyous art to stickers and keychains.
Heartfish Press is selling festive wreaths and hosting a workshop on Sunday, December 22. Here is another opportunity to create a thoughtful handmade gift that the recipient will cherish. For more details and to register in advance, please check out Niji’s website.
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“Immersive Kawaii Experience” at Sushidelic
What pops into your mind when you think of a typical sushi restaurant? Serene and minimalist ambiance with a beautifully crafted hinoki wood bar at which a limited number of customers watch a highly trained sushi chef skillfully craft pieces of nigiri one by one.
Sushidelic, a new sushi restaurant that opened in SoHo on June 28, turns that idea on its head.
The brainchild of Japanese artist Sebastian Masuda, Sushidelic—a portmanteau of “sushi” and “psychedelic”— is the opposite of how anyone would perceive a sushi restaurant. And it’s delightful.
Multidisciplinary Talent
Masuda is an artist who exhibits worldwide. He’s the founder of 6%DOKIDOKI, a Harajuku staple of kawaii toys and Decora fashion and accessories since the mid-1990s. In 2011 he served as the art director of J-pop idol Kyary Pamyu Pamyu’s music video for her hit song “PonPonPon.” The King of Kawaii Culture has added another job title to his impressive resume: restaurateur.
Rather, Masuda is re-adding the job title. From 2015 until 2021, Masuda and DD Holdings, a Japanese company that specializes in managing themed restaurants, ran the Kawaii Monster Café in Tokyo. Although reviews about the food weren’t exactly complimentary, the Kawaii Monster Café was a tourist destination, especially for fans of Masuda’s art and Harajuku’s subculture.
If you’re familiar with Masuda, you know that vibrant colors, 1970s plastic toys, eclectic faux fur, and all things kawaii find their way out of his brain and into the world in a jumbled and yet somehow cohesive manner. In his mind, sushi looks like dessert, and dessert looks like sushi. His imaginings have come to life at Sushidelic in the forms of macaron sushi and chirashi parfaits. Masuda wants his guests to enjoy “an immersive kawaii experience,” and he has created the perfect vehicle with which to accomplish it.
When you enter Sushidelic, the first thing you’ll notice is that the decor isn’t anything you’d imagine from a sushi restaurant. The light fixtures are upside-down lipstick tubes. There are cloud-shaped mirrors on the ceiling. The giant heads of three cats hang above the bar, and they have names: Tipsy Cat, Lovely Cat, and Sexy Cat. The slowly rotate to reveal the pieces of sushi and a large pair of red lips on the back. To tie in the theme, the hostesses are called the “Delic Cats,” each wearing an outfit of Masuda’s design, matching the looks of Tipsy, Lovely, and Sexy.
The restaurant features a conveyor belt in the form of a long tongue emerging from a mouth-shaped opening in the kitchen wall. Sushidelic stands apart from average kaiten sushi spots where customers grab desired pieces of sushi off a rotating belt and have the color-coded plates tallied up at the end to calculate the bill. Instead, the tongue-belt carries Masuda’s artwork and beverages making their way from playful bartenders to customers sitting at the counter.
Unlike the kaiten sushi concept, Sushidelic’s offering is a six-course omakase dinner that Masuda calls “Pure Imagination.” A palette of six sauces accompanies the meal: black sesame, yuzu, mango and ginger, wasabi, spicy mayo, and a blueberry sauce to drizzle on dessert. It’s best to taste each piece of sushi first before adding any of the sauces, then experiment with the different flavors.
“Pure Imagination” Omakase Menu
Macaron Sushi
Macaron, tuna, sushi Rice
Hamachi
Hamachi, Ponzu, truffle oil, micro radish greens
Ape-Maki (Appetizer Rolls)
California roll with crab cake, salmon with salmon roe, eel tamago roll, and spicy tuna over crispy rice
Tempura
Shrimp, seasonal vegetable kakiage with matcha and yuzu salt
Chirashi Parfait
Mixed sashimi over pink sushi rice with marinated vegetables
EX-Sushi Desserts
Yuzu sushi over Rice Krispies dessert and sake cheesecake
Vegetarian menu is available on request.
I envisioned the creative plating, of course, but great food? Not really. Perhaps I was influenced by the negative reviews I read about Kawaii Monster Café, but I wasn’t expecting this meal to be as delicious as it was. I should’ve known better; private chef Abe Hiroki of EN Japanese Brasserie fame consulted with Masuda and his team of chefs to create dishes that are as flavorful as they are aesthetically pleasing. If I were to name one week link in the six courses, it would have to be the tempura. Although good, it had no Wow factor. My favorite is the chirashi parfait in both presentation and taste.
Beverages
Beer (including Japanese beers such as Echigo, Kizakura Kyoto, and Orion), wine, and sake (including Brooklyn Kura’s #14) are available from the bar, but the cocktails are the stars of the beverage show. I had the Lychee Berry Smash and the Matcha Tea-tini, which is a production in and of itself.
Sushidelic is indeed the immersive kawaii experience that Masuda wants us all to have. The art, style, and atmosphere are something you won’t see anywhere else. And at $85, it’s at a price point that can’t be beat in New York City.
So, the big question is this: Is Sushidelic sustainable? Will locals tire of the show and move on to the next big thing? Masuda’s fans in the Kawaii Community were out in full force at Sushidelic’s opening party, some traveling from as far away as Pennsylvania, but will they be regular customers? No one knows if the novelty of this novel concept will fade. For now, Masuda’s Kawaii Monster Café is all grown up and starting to live its best life in SoHo.
Details
Sushidelic is located at 177 Lafayette Street (between Broome and Grand Streets in SoHo)
Hours: Dinner Tuesday through Saturday from 5:00 p.m. until 11:00 p.m. (last seating 10:00 p.m.)
Make reservations through Resy but act fast because all seats are booked through July 18 (at time of publishing).
Check out their website and follow them on Instagram.
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