Get ready to raise your glasses and celebrate the rich traditions of Japanese sake! Upstairs NYC is teaming up with MIKA and Niji as World Sake Day by MIKA returns for its third year, offering an unforgettable sake-tasting experience. Taking place at the W Loft, this event will feature more than 50 premium sake selections from 25+ renowned brands. Immerse yourself in the intricate flavors of Japan’s finest craft sake and discover why this iconic beverage is beloved worldwide.

In addition to the tasting, enjoy a vibrant pop-up market showcasing the unique creations of talented Asian artists. This is more than just a tasting—it’s a sensory journey into the world of sake and Asian craftsmanship.

What Your Admission Includes

Tasting of 15 kinds of sake and sake cocktails
Original sake glass
Free sake and food sampling while supplies last
Explore Asian shop and food marketplace

Event Highlights

Ultimate sake selections: more than 70 premium sakes by 35 breweries, including many award-winners
Matcha sake cocktails by WESAKE X SENBIRD
Special sake cocktails designed by L'Americana and Midnight Blue owner and bartender Takuma Watanabe (from 6:00 p.m. until 8:00 p.m.)
Offerings from Kochi and Ishikawa Prefectures
Mouthwatering sushi and Japanese cuisine delights
Asian Artisan Marketplace
Complimentary portrait drawing by UTGP2020 + MoMA contest award-winning artist Hiroshi Masuda
A premier rooftop space with elegant waterfront views of the Manhattan skyline
A dedicated photo booth where you and your crew can snap unforgettable memories

For more information and to purchase tickets, please visit Upstairs NYC’s website.

Susan McCormac 10/1/24 Susan McCormac 10/1/24

SAKE WEEK 2024 AT BROOKLYN KURA

Happy Nihonshu no Hi! The first day of October is celebrated as Nihonshu no Hi, or World Sake Day, officially designated by the Japan Sake and Shochu Makers Association in 1978. Why October 1? October marks the beginning of the sake brewing season in Japan, perfectly sandwiched between the rice harvest in September and the beginning of winter, which is the ideal time for fermentation, the essential process in brewing the beverage.

To celebrate, Brooklyn Kura, New York’s first sake brewery, is hosting events not just today but the entire week! Visit the taproom at 34 34th Street near the Japan Village complex in Industry City, Brooklyn, to enjoy tastings and educational sessions.

Sake Week 2024 at Brooklyn Kura

Sake Revolution Podcast LIVE!

Today, October 1

6:00 p.m. – Taproom opens
7:00 p.m. until 8:00 p.m. – LIVE Sake Revolution recording
9:00 p.m. – Taproom closes

Admission: $15 (includes admission for one, plus two tasting pours of sake)
Snacks and additional sake will be available for purchase.

John Puma (left) and Timothy Sullivan, hosts of the Sake Revolution podcast

Sake Revolution, America's first sake podcast will do a studio audience recording to mark the occasion of Sake Day. Your hosts, John Puma and Timothy Sullivan, invite you to join in the studio audience to laugh and sip along with them and experience Sake Revolution LIVE! On this very special Sake Day episode, they’ll be interviewing the master sake brewers of New York City: Brandon Doughan of Brooklyn Kura and Shinobu Kato of Kato Sake Works. They’ll explore their trailblazing journeys to producing premium sake in NYC. Both Doughan and Kato will each bring a sake for the audience to taste as they are recording, which is included in the ticket price.

In addition, audience members will be able to submit written questions to the tojis. This will be an engaging, interactive, and delicious podcast experience! The Brooklyn Kura taproom will be open before and after the recording to hang out, enjoy, and purchase additional sake and snacks to make your Sake Day complete!

Chizuko Niikawa Helton (center) of Sake Discoveries

Sake Caliente Warm Sake Night

Wednesday, October 2 from 6:00 p.m. until 9:00 p.m.

Admission: $70.77

Join this special evening of exploring all aspects of warm sake with Sake Samurai Chizuko Niikawa Helton! Niikawa Helton is a leading expert in preparing "okan" (warm sake), and you'll be amazed with the flavors, textures, and aromas that premium warm sake can produce.

All together you'll taste five premium expressions of warm sake, prepared with a delicious twist by Niikawa Helton. Each sake tasting is paired with a delicious small bite prepared by the Brooklyn Kura chefs as they launch our new fall menu. Go at your own pace and enjoy each course to the fullest.

The event starts at 6:00 p.m., but guests can arrive at any time before 8:00 p.m.

Exclusive Event for Kura Kin Members

Thursday, October 3

Brooklyn Kura will have a special evening of brewery tours and tastings offered for free, exclusively to their active Kura Kin members! Kura Kin is Brooklyn Kura’s subscription program for limited-release bottles.

At the special brewery tour, Kura Kin members can sip and taste steamed sake rice, Koji rice, Moromi fermentation mash, and even sake kasu along the way as the brewers dive deep into their brewing process. Members will also learn about “shizuku drip,” a special way to drip-press super premium sake.

Current Kura Kin Sake subscription members received invitations. Not a Kura Kin member? Join here!

The Birth of Sake Documentary Screening

Friday, October 4 at 8:00 p.m.

Admission: $16.33

Join Brooklyn Kura's first movie night as they screen the acclaimed 2015 sake documentary The Birth of Sake, directed by Erik Shirai and staring the staff and family of the Yoshida family, makers of Tedorigawa sake.

Your ticket includes entrance to the screening and a glass of Tedorigawa sake that is featured in the film! Special gourmet popcorn and additional sake will be available for purchase from the bar throughout the film.

Winner of Best Documentary Director Special Jury Mention at the 2015 Tribeca Film Festival and Best Documentary Film at the 2016 Palm Springs International Film Festival, The Birth of Sake is a cinematic documentary that reveals the story of passionate sake-makers and what it takes to make world-class sake at Yoshida Brewery, a 144-year-old family-owned small brewery in Ishikawa Prefecture. In a world where most mass-produced goods are heavily automated, a small group of artisans must brave unusual working conditions to preserve a 2000-year-old tradition. The workers at Yoshida Brewery are an eclectic cast of characters, ranging from 20 to 70 years old. As a vital part of this cast that must live and work for a six-month period through the brutal winter, charismatic veteran brewmaster Yamamoto (65) and the brewery’s sixth-generation heir, Yasuyuki Yoshida (27), are keepers of this tradition and are the main characters who bring the narrative forward. Currently, stiff competition and the eventual retirement of experienced workers intensify the pressure of preserving quality of taste, tradition, and brand reputation for Yoshida Brewery. As craftsmen who must dedicate their whole lives to the making of this world-class sake, their private sacrifices are often sizable and unseen.

To purchase tickets to any of the above Sake Week events, please visit Brooklyn Kura’s website.

American Sake Association’s Sake Day USA Sake Tasting Event

Saturday, October 5 from 6:00 p.m. until 9:00 p.m.

Admission: $75

The American Sake Association, 501(c)(3) nonprofit, is hosting a sake tasting event at Brooklyn Kura to support their ongoing sake education efforts throughout the U.S.

Premium Sake Tasting
Taste sake from dozens of breweries from all over Japan. The sake will be flowing, and featured brands and varieties being poured will change every hour. Confirmed importers and brands include Mutual Trading, Niigata Sake Selections, Joto Sake, Hakkaisan, Kubota, HEAVENSAKE, Kato Sake Works, Brooklyn Kura, World Sake Imports, Kome Collective and MORE!

Culinary Delights
The tasting will also feature a great selection of food to pair with the sake along with the ever popular onigiri bar from SEN restaurant.

To purchase tickets for Saturday’s event, please visit the American Sake Association’s website.

Susan McCormac 9/12/23 Susan McCormac 9/12/23

MEET THE BREWERS

Soul of Sake "Meet the Brewers" x Accidental Bar

Sunday, September 17 from 5:00 p.m. until 8:00 p.m.

Accidental Bar – 98 Loisaida Avenue (Avenue C between 6th and 7th Avenues)

Admission: $68.96 (includes fees)

Join Miss Sake USA Jessica Joly-Crane and Accidental Bar owner Austin Power in celebrating some of their favorite sake brewers, breweries, and prefectures.

Joly-Crane brings her Soul of Sake series to Accidental Bar with brands represented by Sake Discoveries. Guests will have the opportunity to taste more than eleven different kinds of sake from different breweries all over Japan.

Chat with and learn from your favorite sake producers! Light bites will be served. Organizers are partnering with Tippsy Sake to provide a discount code to guests who want to purchase bottles of sake. To purchase tickets, please visit Sake Discoveries’s Eventbrite page.

Featured Producers

Nanbu Bijin "Southern Beauty" – Iwate
President: Kosuke Kuji

Niwa No Uguisu "Nightingale's Garden" – Fukuoka
President: Tetsuo Yamaguchi

Saga Sake Series – Saga
Koimari "Tropical"
Representative: Satoru Maeda

Mitsutake "Crisp"
President: Kunihiro Mitsutake

Amabuki – Saga
Representative: Wataru Hosokawa

Tengumai "Dancing Goblin" – Ishikawa
Representative: Ryosuke Kawamichi

About Sake Discoveries

Sake Discoveries is a New York-based PR company with more than twenty years of experience in the sake industry. Featuring one of the few female Sake Samurais, Chizuko Niikawa-Helton, and Jessica Joly-Crane, Sake Discoveries represents artisanal sake breweries from all over Japan. Having created a strong team of experts in promotion and influencer outreach, the organization spreads awareness about their clients through events, branding, and education. For more information, please visit their website.

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SAKE DAY CELEBRATION CONTINUES

World Sake Day 2024