JAPAN Fes is presenting a social media contest celebrating Japanese regional cuisine. Now through May 31, Japanophiles are encouraged to visit participating Japanese restaurants, order from their JAPAN MONTH Menu, take a photo, and share it on social media using the hashtag #mayisjapanmonth. A total of three contest winners each will receive a pair of round-trip air tickets to Japan in JAL miles, courtesy of Japan Airlines (JAL)! A selection committee consisting of representatives from JAL, the Consulate-General of Japan, and JETRO will select the winners. One winner will be selected for each of the three designated travel destinations: Sapporo, Itami, and Fukuoka.

How to Enter

Step 1: Imagine Your Destination

Japan is divided into eight regions: Hokkaido, Tohoku, Kanto, Chubu, Kinki, Chugoku, Shikoku, Kyushu, and Okinawa. However, for this contest, the organizers re-divided the country into three areas.

Area 1: Hokkaido | Tohoku | Kanto Destination: Sapporo

Area 2: Kinki | Chubu |Chugoku Destination: Itami

Area 3: Shikoku | Kyushu |Okinawa Destination: Fukuoka

The 20 participating restaurants are offering cuisine representing each of these areas.

Step 2: Select a Cuisine and a Restaurant

Choose the cuisine according to the destination you want to visit or the destination according to the cuisine you want to eat. For example, if you want to go to Sapporo, visit that restaurants that are offering cuisine from Area 1: Hokkaido | Tohoku | Kanto.

Step 3: Visit and Order

Visit one or more of the 20 participating restaurants and order your meal. Your order must include the specific dish on the restaurant’s JAPAN MONTH menu.

Participating Restaurants and JAPAN MONTH Dishes

Area 1: Hokkaido | Tohoku | Kanto

Hokkaido

BentOn – 156 E. 45th Street
Sanpei-Style Fish and Vegetable Soup
A popular soup from Hokkaido, this sanpeijiru features salmon and a variety of root vegetables cooked in a fish-and-kombu broth and miso paste. You’ll enjoy this healthy and substantial soup!

J-spec Wagyu Dining – 239 E. 5th Street
A5 Wagyu Steak Flight from Hokkaido
J-spec’s popular Wagyu Steak Flight features three different types of steak, such as beef striploin, filet mignon, and ribeye.

Naruto Ramen – 2634 Broadway
Salmon Butter Onigiri
In Hokkaido, rice balls are grilled with butter. These rice balls are mixed with salmon flakes, bonito flakes, and soy sauce. The scent of butter and fragrantly burnt soy sauce is irresistible!

Tohoku (Aomori, Iwate, Miyagi, Akita, Yamagata, and Fukushima)

J’s Kitchen New York – 261 1st Avenue
Beef Tongue SENRI
Chef Sumimura makes beef tongue from Sendai even more delicious by using special techniques that maximize the meat’s original flavor.

Sushi Tsushima – 210 E. 44th Street
Clams Ramen
Shijimi Ramen is representative of Aomori Prefecture. Instead of Shijimi clams, which are hard to find in New York City, this Only-in-NYC Clams Ramen substitutes local clams. Dinner service only.

Kanto (Ibaraki, Tochigi, Gunma, Saitama, Chiba, Tokyo, and Kanagawa)

Nakamura NYC – 172 Delancey Street
Tokyo Tsukemen
A double portion of chewy noodles topped with chashu pork, menma, and spinach comes an umami-rich pork-and-fish-based sauce spiked with yuzu for dipping.

Hasaki – 210 E. 9th Street
Battera (Pressed Mackerel Sushi)
Ibaraki Prefecture's specialty, battera is an authentic Japanese pressed-style sushi.

Area 2: Kinki | Chubu |Chugoku

Chubu (Niigata, Toyama, Ishikawa, Fukui, Yamanashi, Nagano, Gifu, Shizuoka, and Aichi)

Sobaya – 229 E. 9th Street
Ten Zaru
Sobaya’s soba is proudly handmade from scratch every day by chefs who have mastered the craft of soba-making.

Wasan Brooklyn – 440 Bergen Street, Brooklyn
Chicken Misokatsu Bun
This misokatsu dish uses hatcho miso an umami-rich paste from Nagoya, Aichi Prefecture. Wasan is putting their chicken misokatsu in a steamed bun, which is popular in New York.

Ootoya – 8 W. 18th Street
Kamo Jibuni Nabe
A traditional Japanese dish that originated in Ishikawa Prefecture, this kamo jibuni nabe includes slices of duck, leek, and mushrooms cooked in Ootoya’s original soy sauce-based broth.

Kinki (Mie, Shiga, Kyoto, Osaka, Hyogo, Nara, and Wakayama)

Cha-An – 230 E. 9th Street, 2nd Floor
Cha-An Original Matcha Tiramisu
A classic Cha-an original menu item that incorporates Japanese ingredients into Western-style confectionery, this tiramisu contains Japanese sake, red bean paste, and creamy mascarpone with matcha. The sponge is moistened with sake and is not too sweet. The secret of its popularity over the years is the perfect balance between the sponge, cream, and the amount of azuki (red bean) paste.

Saito – 72 Kenmare Street
Doteni Wagyu Beef Stew
Respresentative of Osaka downtown soul food, this stew contains wagyu, offal, vegetables, miso, and soy sauce.

Chugoku (Tottori, Shimane, Okayama, Hiroshima, and Yamaguchi)

Sakagura – 211 E. 43rd Street, B1
Fried Oyster with Shishito Pepper
The oyster is one of Hiroshima Prefecture's specialties. Sakagura serves this dish with wasabi-soy sea salt, vegetable sauce, and tartare sauce. Established in 1996, Sakagura has been a pioneer in introducing New Yorkers to the world of sake, so pair your fried oyster with one of more than 260 kinds of carefully selected sakes.

Sushi Ann – 38 E. 51st Street
Spring Madai from Hiroshima with Mizuna Green Salad
Seasonal sea bream from Hiroshima, Japanese mustard greens, red onion, and kaiware sprouts with Irizake and olive oil dressing and ichiban dashi gelée make up Sushi Ann’s dish. Dinner service only.

Area 3: Shikoku | Kyushu | Okinawa

Shikoku (Tokushima, Kagawa, Ehime, and Kochi)

Mt. Fuji Japanese Steakhouse – 296 Old Route 17, Hillburn, NY
Y’s Mojito
Mt. Fuji’s original Y’s Mojito is based on yuzu sake from Kochi Prefecture and mixed with Pavan, St. Germain, fresh mint, fresh lime, and a splash of champagne.

Restaurant Nippon – 155 E. 52nd Street
Nabeyaki Sanuki Udon
Sanuki udon is a specialty of Kochi Prefecture. This nabeyaki is served with shrimp tempura, egg, shiitake mushroom, and fish cake.

Kyushu (Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, and Kagoshima)

Donburiya – 253 W. 55th Street
Nagasaki Sara-Udon Kata Yakisoba
A regional dish of Nagasaki Prefecture, this champon is a mixture of seafood and vegetables with sauce over fried noodles.

Momokawa – 1466 1st Avenue
Miyazaki Wagyu Beef Sukiyaki
Momokawa serves A5 Miyazaki wagyu beef ribeye from one of the best ranchers in Miyazaki Prefecture. Prepared in traditional sukiyaki sauce, warishita, in an iron pan, the meat melts in your mouth with exquisite flavor, texture, and tenderness.

Inase Restaurant – 1586 1st Avenue
Miyazaki Chicken Namban
Inase’s Miyazaki chicken namban is made with deep-fried chicken marinated in sweet vinegar sauce and tartar sauce.

Ajisen Ramen – 14 Mott Street
Kumamoto Tonkotsu Ramen
This original tonkotsu ramen is topped with pork chashu, beansprouts, and scallions.

Step 4: Take a Photo and Post to Social Media

The theme of the contest is We Love Japanese Food.

Post a picture of yourself enjoying the meal or a picture of a delicious-looking dish on Facebook, Instagram, or Twitter using the hashtag #mayisjapanmonth. Express your love for Japanese food with your caption. Judges are looking for photos and captions that convey a love for Japanese food and culture.

The photo must show a specific dish from the JAPAN MONTH menu, but it does not have to be the only dish. It is also possible to order other dishes to make the photo more colorful; however, the number and amount of food ordered will not affect the selection process. Please make sure that your account setting is open, not private, so the contest organizers can see your post. Videos will not be considered.

Step 5: Scan the QR Code

After posting your photo, scan the QR code located in the restaurant and enter the required information. You must do both—post to social media and submit the entry form—for your participation in the contest to be valid.

To view full contest rules, please visit JAPAN Fes’s website.

Enter the “May is Japan Month” Social Media Contest